The great data drought
Privacy policies are becoming stricter. But could a diminished access to customer data re-order our priorities for the better?
Intelligent Systems Design
4 minute read
Ensure your email content motivates people to take action for clearer engagement metrics, past open rate.
For automation, use clicks and time-based triggers rather than open-based triggers.
Practice good data hygiene. Regularly clean and update your subscriber lists to avoid email bounce backs and spam complaints from those who have opted out, and to facilitate more accurate reporting.
Consider other channel metrics. Activities like website visits and CTA clicks are more reliable indicators than inbox behaviour.