See ya, silos
Many creatives work in silos, mainly as that’s how things have always been done.2 Think Don Draper, locking himself away with an endless supply of ciggies and whisky, only to emerge for the big reveal.
Unfortunately (or fortunately for our health), that way of working just doesn’t cut it these days – particularly with agile. Instead, open communication, fluid work styles and, most importantly, collaboration have become cornerstone of the methodology. So, from time to time, all parts of an agency, and even the client will need to work as one.