This week, we delve into the psychology behind making decisions and changing behaviour.

Powered by psychology

Three theories to help you persuade and retain customers.

Abby Clark


14 minute read

Whether it’s buying a product or signing up to a service, convincing customers can be hard work. In this podcast edition of 52 Mondays, we discuss some psychology that could make that task a little easier.

Listen below

Tune in to hear about:
  • ‘Satisficing’ – or why you need to make your brand the easy choice
  • Behavioural design
  • The importance of having emotionally loyal customers.

on the psychology of why Starbucks tables are round
Round tables can do a lot to encourage your customers to stay longer. Besides the fact that they look more homey, they also make solo diners look less alone and allow members of groups to be seated equally, rather than having one person sitting alone as is the case with square tables. 

Presented by Abby Clark, 52 Words by Adelaide Anderson, editing by Alice Guo, key visual by Laura Murphy, animated banner by Alice Guo & Brent Loy, page built by Patrick Brennan
CX Lavender acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.