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4 minute read
Interestingly I’m already seeing a slight behavioural shift in the way I search for stuff. And as long as I start my ‘hunts’ with a polite ‘Hey Google…' it will pretty much do exactly what I ask it to, with the bonus of not having to type a single character.
Here’s what else I’ve found useful:
Well that’s a good question – and probably a good time to insert some obligatory stats around the rise of Voice Search:
Looking at these numbers, I’d say there’s a fair chance that Voice Search and Conversational AI, which is basically the more natural search used by Google Nest, are here to stay.
The rise of voice search promises to change the game for brands and families like mine, serving up content that’s more relevant and valuable.
Add to this the lightning-quick learning capabilities of AI, and it means that in the future products (like Google Nest) will be able to continually deliver more personalised suggestions for discerning consumers, leading to higher engagement and increased brand loyalty.