Do the tools maketh the creative?
Why having more resources might not necessarily improve your creative output.
5 minute read
Creative work has been around for as long as humans have been. From cave drawings to rock sculptures, humans’ ability to be creative and innovate is what has always driven us forward. Neurological studies show that creative epiphanies evoke activity in the brain’s rewards centres, making creativity addictive and encouraging us to innovate2. Next time someone tells you they’re ‘not the creative type’, you can tell them they are literally genetically coded to be creative (in one way or another).