Making Lunar New Year more prosperous for local brands
So, where are the opportunities for local brands? Here are three ways in.
The most important part of Lunar New Year is the family reunion, in particular the New Year’s Eve dinner2. Just like they do for Christmas feasts, there’s a huge opportunity for supermarkets and drinks providers to showcase their offering, because if you think Christmas lunch is big, wait till you’ve had a Chinese New Year feast.
New year, new look
New clothes are believed to bring good luck and start over fresh2, people add new red clothing to their wardrobe too, so there’s opportunity for clothes retailers to step forward and lay claim to being the home of the wardrobe refresh. And, of course, charities could benefit too with lots of old clothes looking for a new home.
Uncle, you’re on mute
With COVID restrictions and general hesitation around international travel still holding many people back from flying home for their family reunion, phone calls and video chats are going to be in high demand, opening the opportunity for telecommunications companies to facilitate simple, affordable ways for families to connect and engage, whether it’s through discounted international calls, new digital products or something else.