CX Lavender Technologists, via a series of small custom-builds, created tools and functionality purpose built to help marketers work more efficiently and effectively with Salesforce.
Thousands of head-hours and costs were saved due to the fact Stockland's marketing team could easily make their own significant code adjustments, without needing to employ an army of developers.
To be the most helpful to customers on their home-buying journey, Stockland needed to communicate via email, in a hyper-personalised way. Every customer communication needed to be personalised by building plans, contact details, and community name, then include relevant news and content accordingly.
Normally, to support hyper-personalised versioning in Salesforce, organisations need AMP scripts written by expert coders. AMP scripts tell the automation platform: "If this, then that." CX Lavender Technology devised a clever way of limiting the amount of AMP script writing needed for Stockland.
Whilst AMP script writing is expert coding work, it's well within the skillset of a marketer to make minor edits to the code. The marketer just needs to know what the edits should be. So our idea, was a platform leveraging the AMP scripts in Salesforce, to give the marketer instructions. Effectively a cheat sheet, telling the marketer which lines of code to change, and to what.
Our platform meant marketers could hyperpersonalise their emails by completing a simple form.
