To build an always-on acquisition, rewards and recognition program; one with gamer-mentality at its heart, offering unique points of difference to match their mindset.
An end-to-end customer loyalty experience, encompassing everything from acquisition and on-boarding to e-commerce, a games library and full customer lifecycle marketing & retention program.
The single customer view that connects retail, online and call centre.
Gamers love gaming, but not the retail experience of game-buying. Their always-online nature makes them demand a high standard of customer experience that matches their mind-set, and is available (like them) all hours.
The challenge was to create the best customer experience that was also the most efficient for the business, reducing the impact on P/L from points accrual. This drove how we designed the experience, from store, to online and in-box.
From Australia, the program grew to cover 12 markets.
The EB World program runs entirely on the capability of Loyalty4, our bespoke loyalty software. Each module of Loyalty4 enabled intelligent data-driven insights and communications.
