To increase customer engagement and satisfaction - without driving up claims - by reinforcing the value of Bupa.
Bupa Plus: a program that packages up benefits and delivers them directly to members via both an online hub and targeted, data-driven emails.
The program benefits were all there, but scattered across different areas of Bupa. So the first task was to aggregate them, and build an easy-to-navigate online hub to house them.
Members were segmented and an email program designed testing offers that drove to the hub. As Bupa learned what benefits resonated, they were able to tailor communications around customers.
Working closely with the Bupa team, the program reached pilot stage in just 3 months. After a further 3 months, the program was in market and transforming member engagement.
